President Trump’s longtime aide, Hope Hicks, will serve as the interim White House director of communications and will help the president find a permanent person for the job, according to a senior administration official, reports The New York Times, which added, that however temporary it is,  “it was the latest reshuffling in the White House and comes at a time when the president’s remarks on white supremacists were drawing fire from Democrats and Republicans. The role of communications director is to set a clear and direct message coming from the White House each day.

“Ms. Hicks, 28, already is considered one of the most important people in the president’s communications orbit and has the most sway over who in the news media gets interviews with the president. Her current title is director of strategic communications.

“Ms. Hicks was a spokeswoman for Mr. Trump during his presidential campaign and at the Trump Organization.”

According to Wikipedia, her father, Paul Burton Hicks III, was Regional CEO, Americas of Ogilvy Public Relations Worldwide, and executive vice president of communications for the National Football League from 2010 to 2015, before his current position of managing director of the Glover Park Group.

She previously served as the press secretary and early communications director for Donald Trump’s 2016 presidential campaign, as well as the national press secretary for his presidential transition team. In January 2017, Hicks was included on the Forbes 30 Under 30 list, having “served as a one-woman press team for Trump’s historic presidential campaign.”