Information now travels instantaneously — including misinformation, disinformation and “fake news” – and the public doesn’t know whom to trust, as people discredit traditional media, influencers give credence to false rumors, and friends and family unknowingly spread untruths.
The “real news” is that incorrect information damages brands and organizations, and the subject will be addressed, in depth, at Capitol Communicator’s PR Summit DC, July 19, at the National Press Club. This session will provide valuable insights every communicator should know, including how national and global nonprofit are fighting back. Moderated by Anthony Shop, Co-Founder and Chief Strategy Officer, Social Driver, and Chair, National Digital Roundtable; the session will feature Geysha Gonzales, Associate Director for the Eurasia Center, Atlantic Council; Amy Greber, Senior Director, Social Engagement and Communications Public Affairs at the American Red Cross; and, Lauren Lawson-Zilai, Senior Director of Public Relations and National Spokesperson at Goodwill Industries International.
PR Summit DC also will feature Marian Saltzman, one of the first women to lead a national public relations agency. A nationally-known trendspotter, Salzman recently was appointed Senior Vice President of Communications at Philip Morris International in Switzerland, as it embarks on its transformation to a smoke-free landscape. Previously she was Havas PR’s North American CEO.
PR Summit DC’s full-day agenda will detail the latest developments in social media, media relations, convergence in communications, SEO, crisis communications,video, podcasts and other critical topics – plus an opportunity to network with other professionals facing many of the same issues and concerns you are facing.
Among those also scheduled to be on the program are representatives from National Press Club, USA Today, The Hill, Axios, Vox, Pew Research, ASAE, Consumer Technology Association, Kaiser Permanente, Meals on Wheels America and the Newseum.
“Communicators today are being challenged by on-going, fundamental changes, and the best way to keep abreast of how these changes impact your organization – and your career – is through in-depth educational sessions such as PR Summit DC,” stated Capitol Communicator.
You can learn more about the PR Summit DC at https://prsummitdc.com/.
Register now to get Early Bird savings!