Howard University named Frank Tramble its Vice President of Communications and Chief Communications Officer (CCO). He will be responsible for refining and executing Howard’s communications strategy and overseeing marketing, brand, media relations, crisis communications, and reputation management.
According to a release, over the past six and a half years, Tramble served in a series of communications leadership positions at Georgetown University. Most recently, he led the Office of Advancement’s Communication Strategy and Operations as senior director, where he oversaw all high-level strategy and execution for 300+ projects annually, including high-visibility signature events and marketing campaigns. He most recently created the “50 years of caring” campaign to celebrate the Lombardi Comprehensive Cancer Center’s 50th anniversary. Tramble successfully rebuilt the operational structure of the advancement communications team, which fully supports the $200 million yearly fundraising arm of the institution. He also serves as an adjunct faculty capstone advisor for the integrated marketing communications graduate program at Georgetown University’s School of Continuing Studies.
“Tramble excelled in the higher-education marketing field and gained recognition for his creativity and assessment roles on various marketing campaigns. For the past 11 years, he has served as a member on the CASE Circle of Excellence awards for digital communications judging committee and as a lead judge for the past several years,” states the release.
From 2014 to 2017, Tramble served as Georgetown’s associate director for annual giving marketing and operations. During his tenure, he was responsible for over 150 marketing appeals and campaigns, which raised over $12 million and created Georgetown’s highest-grossing single direct marketing appeal, raising more than $900,000.
In 2009, Tramble was the assistant director of annual giving marketing at Michigan State University. He was responsible for rebranding the largest telemarketing program in the nation with over 250 student employees. His annual giving fundraising & marketing portfolio also included the Michigan State University College of Law, Veterinary Medicine, Osteopathic Medicine, and Human Medicine. He also led student engagement marketing programs that increased student giving by 40% in dollars and 35% in donors in one year.