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Home » Hundreds of Advertisers Pause Facebook Spending Due to Concerns about Hate Speech and Divisive Content, States WSJ

Facebook’s decade-long streak of nonstop revenue growth has come to end, r

Hundreds of Advertisers Pause Facebook Spending Due to Concerns about Hate Speech and Divisive Content, States WSJ

by | Jul 20, 2020

Walt Disney Co. has “dramatically” slashed its advertising spending on Facebook, reports the Wall Street Journal, and it’s “the latest setback for the tech giant as it faces a boycott from companies upset with its handling of hate speech and divisive content.”

WBJ adds that Walt Disney Co. joins hundreds of other companies that have paused spending, including Unilever Starbucks,  Ford Motor Co., Verizon Communication and many small marketers.

Civil rights groups including the Anti-Defamation League and NAACP called on advertisers to pull ad spending for July, arguing Facebook hasn’t made enough progress enforcing its policies on hate speech and misinformation.

Some brands have paused spending for longer stretches, adds WSJ.

More here.

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Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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