HZ has been named branding agency of record by Monumental Sports & Entertainment (MSE) for the integration and rebranding of NBC Sports Washington and the Monumental Sports Network (MSN). MSE announced the completion of its acquisition of NBC Sports Washington (NBCSW) on September 20, 2022. HZ was awarded the business after a competitive pitch.

NBC Sports Washington is the exclusive local TV rightsholder for the NHL’s Washington Capitals and NBA’s Washington Wizards games, both owned my MSE. Additional franchises in the MSE platform, Washington Mystics, Capital City Go-Go and Wizards District Gaming, broadcast games on NBCSW and on MSN. The linear network is available throughout the District of Columbia, Maryland and Virginia, as well as parts of Pennsylvania, Delaware and West Virginia. In addition to broadcasting some Mystics, Capital City Go-Go and Wizards District Gaming matches, MSN also  offers fans exclusive content of its teams through its digital platform and broadcasts hundreds of local Greater Washington region high school varsity games.

HZ will develop the design, look and feel for the network which will be articulated across its production facility, broadcasts, digital and streaming properties, and all advertising executions. The brand is expected to be revealed in 2023.