Artificial intelligence isn’t science fiction anymore. It is at work in the world today, augmenting humans’ ability to do everything from finding more targeted cancer treatments to challenging a parking ticket to composing hit music. What does this mean for communication professionals?

At his keynote presentation at the IABC World Conference (#IABC17) on Monday, 12 June, in Washington D.C., IBM’s Jon Iwata will share how communication is changing in an era of data and artificial intelligence, and discuss the importance of communication in building trust in uncertain times.

This keynote address will cover:

  • How data and cognitive systems like IBM Watson are transforming every industry and profession.
  • How cognitive systems are advancing the communication profession.
  • How communication professionals must help build trust in uncertain times.

As senior vice president of marketing and communication at IBM, Iwata leads IBM’s marketing, communication and citizenship organization. His global team is responsible for the marketing of IBM’s product and services portfolio in more than 170 countries, market intelligence, communications, and stewardship of the IBM brand, recognized as one of the most valuable in the world. Iwata is the architect of IBM’s strategic brand platforms, including e-business, Smarter Planet and Watson.

Over 1,000 business communication professionals, representing more than 30 countries, will attend the 2017 IABC World Conference, happening 11–14 June at the Washington Hilton. The theme of this year’s conference is “Global Business: Lead CommunicationMake Real Impact.” Other keynotes will be given by authentic leadership expert Gabrielle Dolan, leading creativity evangelist Denise Jacobs and top business influencer Mark Jeffries. For more on the IABC World Conference, including information on full conference registrations, networking events and day passes, please visit wc.iabc.com.

(Post provided by IABC.)

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