iDigital Media Group, LLC., launched a partnership with the Department of For-Hire Vehicles (DFHV) to be one of the exclusive advertising partners for its taxi-top advertising program. Through this agreement iDigital Media Group will gain access to the DFHV fleet of over 4,500 taxis throughout Washington, D.C.

According to a release, “iDigital’s Taxi Top technology allows advertisers to engage with consumers on a more granular level…on the street. iDigital achieves this with 42-inch LED 2-sided taxi top mobile digital billboards, called iDigital Taxi Tops, that have received more consumer engagement than similar television advertising, according to independent research firm Next Century Media.

“This technology gives unprecedented access to information on advertising campaigns. Not only can ads run when and where wanted but the advertiser can receive a report detailing that information. iDigital Taxi Tops can also provide community building information that brings more attention to this innovative advertising platform. Stock updates, traffic reports, time and temperature, football scores and even basic news headlines can be broadcast to iDigital Taxi Tops throughout the iDigital network.”