Impact XM and Jack Morton merge to create “one of the industry’s most comprehensive global experiential partners”
Impact XM and Jack Morton are merging to create, states a release, one of the industry’s most comprehensive global experiential partners.
According to the release, the combined agency will operate under the Jack Morton name, “a brand with strong global recognition and reach that enables the unified organization to go to market with a clear, powerful identity. This represents both the value of that global brand and the expanded capability, scale, and talent that Impact XM brings into this next chapter.
“Together, the agencies bring complementary strengths across creative, strategy, digital innovation, production, fabrication, and impact measurement, forming a fully integrated experiential offering designed to meet the evolving needs of today’s leading brands.
“With expanded global scale across 20 offices spanning North America, Europe, Middle East and Asia Pacific, deeper category expertise, and a connected, end-to-end delivery model, the combined agency is built to help brands create real, human experiences that drive business impact. Experiential services include large scale conferences, digital engagement, sponsorship, brand activations, trade shows, corporate events, B2B experiences, and healthcare congresses, among other live event services. The combined agency serves some of the world’s most recognizable brands, including many Fortune 100 companies.”
The agencies, states the release, “bring more than 1,000 specialists across strategy, creative, client service, production, fabrication, and innovation. Their combined strengths position the unified agency to lead at a moment when marketers increasingly seek integrated, insightdriven, globally scalable experiences that cut through clutter and build authentic human connection.
“Clients choose the unified agency for seamless end-to-end delivery, expanded global reach with local expertise, deep industry knowledge across sectors such as technology, healthcare, and automotive, strong executional excellence, and a collaborative approach that ensures quality and impact.”
The merger is subject to customary approvals and is expected to close in Q1 2026, with leadership teams from both organizations working closely to ensure a seamless transition for employees and clients. Pollacco will serve as CEO of the unified agency and Millon will serve as Global President. Josh McCall, the CEO of Jack Morton from 2003 until his retirement in 2022, will serve as Executive Chairman of the board of directors. Grant Gregory of Gregory & Hoenemeyer Inc. acted as financial advisor to Impact XM and The Riverside Company on the transaction.
Jack Morton’s transition to private ownership follows its sale by Omnicom, creating the opportunity for the unified agency to operate independently under a shared vision for growth. The agency will be supported by The Riverside Company, a global investment firm.
According to an online item, Omnicom didn’t buy Jack Morton; rather, Omnicom acquired Interpublic Group (IPG) in late 2025, which included Jack Morton, and then quickly sold Jack Morton to private equity-backed Impact XM in January 2026, creating a larger independent experiential agency under the Jack Morton name to compete in the evolving AI-driven marketing landscape</span. This move streamlined Omnicom’s portfolio, offloading a non-core asset, while allowing Jack Morton and Impact XM to combine global scale with a unified, independent vision.
