imre, a 150-person, independent marketing agency moving its HQ from Hunt Valley to Towson, MD, later in 2019, welcomed a series of senior hires and promotions to bolster its leadership team amid 77.5% agency fee growth in the first half of 2019. The agency hired Shanee Cohen, Executive Vice President, Consumer practice, and Stephanie Friess, SVP of Public Relations, to fortify and expand the consumer business and integrated public relations offerings.

According to a news announcement, Cohen, (pictured, left) will be tasked with taking the reins of imre’s Consumer division, overseeing the agency’s longest-standing client relationships while creating a vision for what’s next among a mix of durable goods, automotive, sports, retail, CPG and OTC brands. Most recently she was the Executive Managing Director at KWT Global, leading brand strategy, business development and client services for four years. Prior to that, she was the Senior Vice President and Partner in FleishmanHillard’s New York office, holding leadership positions in Consumer Marketing and their Digital and Social practices.

Friess is an expert in integrated communications, with more than fifteen years’ experience across media relations efforts, specializing in strategy, events, celebrity influencer relations and earned, owned and paid integrations. Prior to joining imre, she was leading several of the P&G Beauty brands for Marina Maher Communications (MMC) as the Group Senior Vice President. She also worked at other integrated PR agencies such as MSLGROUP, Devries Global and BCW, focusing on consumer brands for large CPG clients such as Abbott Nutrition, Colgate-Palmolive and L’Oreal Paris.

Dave Imre, CEO and founder of the firm, reported the agency added over 23 employees thus far in 2019 for a total employee count of 153 FTEs. “These moves represent an investment in our business, one that’s expanding our capabilities and giving us fresh perspective as we set ourselves up for our next 25 years in business,” said Imre.

The growth also sparked a series of internal team promotions, including Kirsty Whelan, Senior Vice President, Strategy & Insights. “Whelan’s leadership of the agency’s strategic capabilities have had a profound impact on the growth of existing accounts and new business wins,” added Imre.

imre maintains offices in New YorkLos Angeles and Baltimore and is an LGBTQ-owned and NGLCC-certified business.

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