Baltimore-based imre has announced the appointment of Neera Chaudhary as its next Chief Executive Officer. Based in New York City, Chaudhary will report to the agency’s Board of Directors. Dave Imre, the agency’s founder, will take on the role of Executive Chairman and remains a member of the Board of Directors.
According to the announcement, Chaudhary joins imre with more than two decades of experience leading top holding company agencies and practices and advising global clients across all industries with deep expertise for clients invested in healthcare across pharmaceutical, biotech, medical device, health tech, consumer health, payor and health systems. Most recently serving as North America President of Ketchum, Chaudhary will lead imre’s next growth phase as a leading full-service AOR. She will be responsible for the agency’s business strategy and operations, talent, client engagements, growth and M&A.
“Upon meeting a remarkable set of candidates, the Board selected Neera because she’s an inspiring hands-on leader who can galvanize people around a vision to usher in the next era of imre. Neera’s large agency commercial experience of P&Ls exceeding $225M coupled with her growth prowess and energy for delivering disruptive firsts on behalf of clients, embodies all the qualities we were searching for in our next CEO,” said Dave Imre.
“I’m proud of the agency we’ve built with a red thread to people and empathetic culture that has made the firm famous and Neera understands the ethos of that culture and has already begun building rapport within the team which is why I’m at ease passing her the baton. As Executive Chairman, my role will evolve to support Neera and the executive leadership team with culture and talent mentorship,” added Imre.
Over the last 29 years imre evolved from a PR shop into a Digital/Social AOR, and has grown to become a full-service AOR. Its 2021 private equity investment by RLH Equity Partners proves the agency’s independent business model is one clients are turning to when seeking more agile and innovative ways of working. As the agency scales under Chaudhary’s leadership, they anticipate unlocking access to new, top talent while building and acquiring more in-demand services.
“Imre has built something special that has made it a magnet for impressive talent and digital-first clients at the forefront of marketing and communications. Its disruptor DNA, empathy-driven culture and diverse-owned heritage tells an incredibly rich story,” said Chaudhary. “Under my leadership and in partnership with the executive leadership team, we’ll further highlight the firm’s unique equities in digital, analytics, creative, media and modern earned that has differentiated its role as full-service AOR while keeping that edge of delivering innovative firsts and award-winning campaigns for our partners,” added Chaudhary.
“As the eternal optimist of the firm, I know we have a bright future ahead with Neera as our CEO. We have positive momentum to close out the year, an energized team and fantastic partners as we head into this new era,” added Mark Eber, President and Board Member.