Imre taps Ogilvy’s Nadine Lafond as CEO

Imre has appointed Nadine Lafond as chief executive officer. According to a release, “her arrival comes at a pivotal moment as AI fundamentally reshapes how consumers access and interpret health information. A key priority under Lafond’s leadership will be expanding the Imre Conversation Converter, the agency’s AI visibility and optimization engine that helps clients ensure their content remains clear, discoverable, and actionable across AI-driven formats.

“The world isn’t waiting, and neither are our clients,” Lafond said in a release. “Our industry hasn’t evolved its business model fast enough. This is Imre’s moment to rethink how agencies create value—with more agility, more consulting rigor, and a deeper focus on innovation and outcomes.”

The release states Lafond has spent more than a decade at Ogilvy Health North America, most recently as Chief Client Officer for North America and President of Ogilvy Health Canada, where she led major U.S. businesses, drove growth across cardiometabolic, neurology, oncology, and rare disease, and helped healthcare consolidation efforts. Earlier in her career, she was part of the health capability at TANK Worldwide at its inception, where she helped shape early momentum and developed the entrepreneurial fiber that continues to define her leadership today.

“From my first conversation with Nadine, her energy, strategic clarity, and leadership were immediately evident,” said Becky Chidester, executive chair of the Imre Board. “She brings the forward-looking vision this moment demands—a leader who not only inspires teams, but can mobilize our services to deliver the speed, agility, and responsiveness clients need. Healthcare brands are operating under compressed timelines and rising pressure for immediate outcomes. I’m confident Nadine is the right leader to help Imre deliver on this urgency.”