Home » Innovators and Communicators Behind Light City Baltimore Festival

Innovators and Communicators Behind Light City Baltimore Festival

by | Mar 4, 2016

The founders of Baltimore-based What Works Studio, Brooke Hall and Justin Allen, are leading the inaugural Light City Baltimore event set for March 28-April 3. Promoted as the first large-scale light, music and innovation festival in North America, the week-long series of events consists of light displays and sculptures, video projections onto buildings, music concerts and performances, and a series of innovation conferences.

The conferences segment, known as Light City U, will convene regional and national thought leaders, change-makers, entrepreneurs and business leaders, which organizers say will explore innovations while trying to answer the question, “How do we become a more responsible and equitable society?”

Over the course of six days, the Light City U track will include four ticketed conferences, all featuring innovators and experts in the respective fields:

  • Social Innovation Conference: Reimagining the Status Quo
  • Health Innovation Conference: Creating a Healthier Future
  • Sustainability Innovation Conference: Moving Smart Energy Forward
  • Creative Innovation Conference: Designing Our Future

Speakers for the Creative Innovation Conference, set for April 1 and 2, include Had Abumrad, host and creator of Radiolab; Steve Case, chairman & CEO, Revolution LLC; former eBay CMO Richelle Parham, now advisor for Girls Who Code; and Debbie Millman, host of Design Matters. For the complete list see this link.

Free to all are the art installations which organizers say are designed to transform the city into a “beautiful, glowing beacon.” The 1.5 mile BGE Light Art Walk will feature 50 attractions, including illuminated visual artworks, street theater, musical performances and concerts.

Communicators working to promote the event include Abel Communications, which will assist with social media; while Mindgrub has created a mobile app, designed a tech playground and will host a panel discussion on health technology mediated by CEO Todd Mark. The playground will include hoverboards, Xbox Kinect and Mindgrub’s Oculus Rift virtual reality bike.

One of the app’s features is an aggregate event calendar with artist information, concert times, and event locations. Users can filter the schedule by Light City’s three categories: Music, Performance, and Innovation, and then customize their own schedule and share their experiences with friends, both on social media and through text. Information about transportation, hours, food, and accessibility during Light City is readily available on the app at the user’s fingertips.

Mindgrub partnered with festival producer Baltimore Office of Promotion & the Arts (BOPA) and What Works Studio, when creating the app. “Our goal for the Light City app is to add to an innovative and enjoyable experience for festival goers,” said Kathy Hornig, BOPA festival director. “By viewing the installations in advance on the BGE Light Art Walk Map, attendees can plan their festival visit and preview all of the art, performances and more.”

For more information and to register for the paid events, visit the Light City Baltimore website.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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