IPC added Michelle Leff Mermelstein, APR, as senior director of media engagement to its staff at IPC’s office in Washington, D.C. In this role, Mermelstein will lead IPC’s public relations efforts and communications with media outlets to raise the stature of the electronics industry and its public policy priorities. In addition, Mermelstein, states a release, will leverage her expertise to design and execute proactive PR strategies that cultivate relationships with national and international media outlets, engage target audiences, and increase awareness of the electronics manufacturing industry and IPC’s role in supporting its growth.
“Michelle comes to IPC with an impressive track record of developing and executing media campaigns to further the strategic goals of some of the world’s largest companies including Nokia, Adobe, LG Electronics, and T-Mobile,” said Chris Mitchell, IPC vice president of global government relations. “With more than two decades of experience positioning products, services and issues to drive audience engagement, Michelle is an impressive addition to IPC, and we’re excited to have her as part of IPC’s public affairs team.”
Mermelstein earned a master’s degree in political management from George Washington University and a bachelor’s degree in political science and journalism from American University. In addition, she serves as a capstone advisor and adjunct lecturer on corporate communications and public relations at Georgetown University, School of Continuing Studies.
According to its website, IPC is a non-profit, member-driven organization and leading source for industry standards, training, industry intelligence and public policy advocacy, IPC is THE global association that helps OEMs, EMS, PCB manufacturers and suppliers build electronics better.