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Capitol Communicator reports Ironmark, a provider of print, marketing, communications, content and logistics services, acquired two companies.

Ironmark expands national presence with dual acquisition

by | May 6, 2024

Ironmark, a provider of print, marketing, communications, content and logistics services, acquired two companies: Deliver Media, a Tampa-based company that uses first-party data and predictive analytics powered by AI and ML to launch multi-channel marketing campaigns; and L & D Mail Masters, based in New Albany, IN, a direct mail firm that offers solutions for direct marketing needs from campaign design to implementation in a privacy-compliant SOC 2 HIPAA-certified environment. These acquisitions, states a release, “extend the service offerings Ironmark brings to customers, further simplifying the complexity associated with marketing campaign creation and management.”

“Ironmark is committed to helping our customers future-proof their businesses by incorporating best-in-class innovations and expertise to help them succeed. Adding two organizations specializing in predictive modeling and highly sophisticated direct mail solidifies Ironmark’s position as a national leader in commercial print, digital marketing, direct mail, and logistics,” said Jeff Ostenso, CEO, Ironmark. “This double acquisition significantly broadens Ironmark’s geographic reach, providing companies and brands with the innovations and technology they need to help them continue to grow their businesses.”

Ironmark, states the release, “boasts a deep history of excellence in marketing services, with roots in printing that span more than half a century, followed by decades of growth and expansion into new areas of business to meet customers’ growing needs. Today, Ironmark is known for solving complexities across the marketing ecosystem from campaign inception to delivery. With the acquisitions of Deliver Media and L & D Mail Masters, the company continues its rise above competitors by expanding their direct marketing solutions to include marketing services powered by predictive analytics and target modeling that produce measurable ROI, ultimately making it easier for their clients to find, engage, and win more customers.”

“Ironmark has an incredibly impressive track record for making all the right moves when it comes to business growth; counting Deliver Media amongst those decisions is a true moment of pride for me and the entire team,” said Sean Johnson, CEO of Deliver Media. “Marketing efforts don’t exist in a vacuum – every part of the process is intricately linked to the next. Ironmark is delivering on its promise to make that process as seamless as possible by giving its customers a one-stop shop for all of their marketing needs at a quality that far exceeds the competition. This acquisition takes that promise even further by providing best-in-class data, direct attribution solutions, and analytics that will help customers achieve campaign goals every time.”

Founded in 2013, states the release, Deliver Media partners with franchises like Domino’s Pizza looking to leverage customer data to better understand how to interact with customers and foster deep relationships that lead to repeat business. L & D Mail Masters, incorporated in 1986, partners with insurance companies, financial institutions, universities, national sales organizations, publishing companies, healthcare organizations, and other industry leaders “looking to generate new business, retain relationships, and optimize their marketing dollars securely. The merging of these well-established organizations, each with their own sharply honed areas of marketing expertise, into the Ironmark portfolio will unlock unprecedented opportunities for Ironmark customers.

“L&D Mail Masters is a direct marketing firm that gives customers a competitive advantage knowing their physical and digital customer data are protected. Jill Peden,

According to Ironmark, these are “the latest in a series of strategic acquisitions, all designed to expand their full suite of offerings (14 over the course of 20 years, with 11 of the 14 owners still with the Company) as Ironmark continues to expand in reach and capabilities to evolve with the diverse needs of their client base. All employees of both companies will be incorporated into the Ironmark team across locations in Tampa, FL, and New Albany, IN. Deliver Media CEO Johnson will retain his role as CEO and take on the role of Chief Strategy Officer for Ironmark. Peden of L & D Mail Masters joins Ironmark as VP of Sales and Marketing.

Matt Marzullo remains as Ironmark’s president.

More here.

Ironmark is a Capitol Communicator sponsor.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


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