Representing one of the largest public education efforts in U.S. history, more than 300 major brands, media companies, community-based organizations, faith leaders, medical experts and other trusted messengers are supporting a COVID-19 Vaccine Education Initiative that is designed to reach distinct audiences. The Ad Council and COVID Collaborative launched the “It’s Up To You” campaign, and is working with organizations that include Adobe, Apple, Bishop T. D. Jakes, Black Information Network, Facebook, FOX Entertainment, Google/YouTube, iHeartMedia, John Leguizamo, NAACP, NBCUniversal, Pandora/SiriusXM/SoundCloud, Sanjay Gupta, Telemundo, UnidosUS, ViacomCBS and more, says a release.

Created in close partnership with the Centers for Disease Control and Prevention, ensuring all “It’s Up To You” messaging is rigorously vetted and backed by science, the campaigns urge audiences to visit GetVaccineAnswers.org  (DeTiDepende.org in Spanish) to get the latest information about COVID-19 vaccines, with the ultimate goal of helping the public feel confident and prepared to get vaccinated once a vaccine is available to them, the release adds.

More here.

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