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Home » ‘It’s Up To You’ Campaign Launched to Educate Americans About COVID-19 Vaccines

Capitol Communicator reports that the Ad Council and COVID Collaborative launched the "It's Up To You" Covid vaccine campaign.

‘It’s Up To You’ Campaign Launched to Educate Americans About COVID-19 Vaccines

by | Feb 28, 2021

Representing one of the largest public education efforts in U.S. history, more than 300 major brands, media companies, community-based organizations, faith leaders, medical experts and other trusted messengers are supporting a COVID-19 Vaccine Education Initiative that is designed to reach distinct audiences. The Ad Council and COVID Collaborative launched the “It’s Up To You” campaign, and is working with organizations that include Adobe, Apple, Bishop T. D. Jakes, Black Information Network, Facebook, FOX Entertainment, Google/YouTube, iHeartMedia, John Leguizamo, NAACP, NBCUniversal, Pandora/SiriusXM/SoundCloud, Sanjay Gupta, Telemundo, UnidosUS, ViacomCBS and more, says a release.

Created in close partnership with the Centers for Disease Control and Prevention, ensuring all “It’s Up To You” messaging is rigorously vetted and backed by science, the campaigns urge audiences to visit GetVaccineAnswers.org  (DeTiDepende.org in Spanish) to get the latest information about COVID-19 vaccines, with the ultimate goal of helping the public feel confident and prepared to get vaccinated once a vaccine is available to them, the release adds.

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Stay current by subscribing to our newsletters by clicking on the subscribe link in the footer of this website and by checking in regularly with Capitol Communicator.

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