National 4-H Council, Chevy Chase, MD, appointed Ivan Heredia, former vice president at Walt Disney Co., as its Senior Vice President and Chief Marketing Officer, effective March 1.
“Celebrated as a leading brand innovator by Adweek, Heredia has spent more than two decades in marketing, building some of the most iconic youth-focused brands in the entertainment world. Heredia was previously vice president of brand engagement and revenue at Walt Disney Co., where he oversaw all brand engagement on behalf of Disney Channels Worldwide, leading the revitalization of the iconic Radio Disney brand, including the Radio Disney Music Awards—music’s biggest event for families,” states a release.
Previously, Heredia served as Nickelodeon’s Director of Marketing and Talent Relations, where he created programs and synergies across ViacomCBS and the music industry at large to deliver culturally relevant content such as iCarly, Big Time Rush, and multiple Kids’ Choice Awards.
In his new role, Heredia will lead all marketing efforts with a focus on driving brand recognition, revenue, and innovation to help National 4-H Council and the Cooperative Extension System advance the mission of creating opportunity for all kids. He will continue to grow 4-H’s multi-million-dollar e-commerce and digital platforms, including 4-H at Home, to reach young people across the country during these unprecedented times.
Heredia will also expand 4-H’s network of notable alumni and supporters and build innovative industry partnerships to address the widening opportunity gap impacting over 55 million youth in the US today.