Adfero, a full-service communications agency based in Washington, D.C., announced the passing of former Chief Executive Officer and founder Jeff Mascott. Mascott passed away on February 28 at his home in Maryland. He died of pancreatic cancer at 48.
“It is with a very heavy heart that I share the news of Jeff’s passing,” said Darren Scher, Adfero Chief Executive Officer. “Jeff was a valued friend, colleague and mentor to many, including myself. He was a trusted, conscientious leader who was respected and admired in the public affairs space. I know I speak for many when I say that Jeff will be missed very much.”
According to a release, Mascott.founded Adfero in 2004 with the core purpose of creating opportunities for people to do what they do best. Under his leadership, Adfero has become one of the best-known communications agencies in Washington, consistently recognized for staying ahead of industry trends. Jeff’s clear vision and penchant for change paired with his unique mix of political experience, business savvy and communications and technology expertise resulted in agency success, growth and the creation of new opportunities for public affairs professionals.
He served on the board of directors for the Public Affairs Council as well as a board of Sibley Hospital, and was a member of the adjunct faculty at the Georgetown School of Continuing Studies.
I’m stunned and so saddened. I met Jeff when I was running the graduate public relations program at GWU. Within minutes, I knew he was a person of substance. We quickly developed a fond collegial relationship, sharing PR ideas and experiences over many a lunch. He was a first-class human being whose love for his family was the driving force in his life. The world is a lesser place without him. My deepest condolences to his family and friends.