A former IBM executive has been named CEO of Baltimore’s R2integrated, according to a report in The Sun. Jennifer Quinlan is now head of the digital marketing agency. She was previously vice president, partner, digital practice leader at IBM.
She succeeds Matt Goddard, R2i’s co-founder and CEO, who led the company through its growth to 200 employees and sale to Baird Capital in August of 2016.
According to an announcement on the R2i website, Quinlan was hired by the R2i Board of Directors and private equity investor Baird Capital. Goddard worked closely with the Board to identify and hire a seasoned leader for the next phase of R2i’s growth.
Jennifer’s focus is on establishing the long-term roadmap for R2i’s growth, market positioning, and unique differentiators and leveraging the agency’s core capabilities, talent resources, and strategic technology partnerships to drive immediate growth results for the company.
“The agency has reached an important milestone in its evolution and Jennifer’s 20+ years of direct and digital marketing services, account management, operations and business segment leadership experience from her prior roles align with the direction R2i is poised to go,” notes Richard Neff, chairman of the board.
According to the R2i press release, Quinlan most recently served as North American Digital Practice leader for IBM Global Business Services, Distribution Sector. She led a multi-disciplinary team of digital consultants and practitioners serving consumer products, retail, travel, transportation, and life sciences industries as well as the Digital Commerce practice for NA. Working with leading organizations, Quinlan and her team designed and led digital transformation initiatives in marketing and customer experience, employee experience, and supply chain manufacturing transformation.
Prior to IBM, she was Senior Vice President at Merkle, a premier digital performance management agency. Over almost a two decade tenure with Merkle, Quinlan was a key member of the leadership team responsible for growing Merkle into the international enterprise agency it is today. While at Merkle, Quinlan held leadership roles in building and evolving industry offerings as well as capabilities and growth in high tech, life sciences, hospitality, and non-profit. She also held operational and organization transformation roles. Quinlan’s experience in scaling, growing, and evolving key areas of service, sales, and operations will be integral to her role at R2i.
“I’m very excited to be at R2i. The agency’s foundation in implementing marketing technology to enable digital experiences using content and creative for improved customer outcomes is critical for the next evolution of our growth as a full-service digital agency. R2i has a great reputation as a mid-market agency with expertise in digital solutions; we will build on these roots to scale the business. We have an immensely talented and agile team of digital professionals as well as strong channel partners to leverage and grow from. There is a lot to be proud of in the work we do for our clients and the industries we serve. I look forward to leading R2i and making an impact on our next chapter,” she said.