Jill Lawrence, Commentary Editor at USA Today, talked with Doug Simon, CEO of D S Simon Media, at Capitol Communicator’s PR Summit DC,  July 19, at National Press Club in Washington, D.C., about common mistakes communicators make while pitching her for an op-ed placement. She discussed best practices and other useful tactics communicators need to keep in mind to get an opinion piece published in USA Today.

For more on the op-ed placement session at PR Summit DC, click here.

You can check out photos from PR Summit DC here.

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