Judy M. Keane has been named director of the U.S. Conference of Catholic Bishops’ (USCCB) Office of Public Affairs.
According to a release, Keane spent about 20 years managing communications for high-profile organizations, most recently as director of media relations and strategic communications for Arizona State University, where she served as spokesperson, communications advisor, and oversaw day-to-day and crisis communications, as well as social media and online content operations.
From 2008 to 2015, Keane was senior manager of public affairs and communications for Maricopa Integrated Health System, Arizona’s public health care system, where she developed, planned and led strategic communications through a variety of channels and platforms. From 2001-2008, Keane was public affairs and volunteer services manager at the Mayo Clinic in Arizona. There, she worked with media relations and communications, and managed and grew the volunteer services department to more than 375 members. Previous to that, she was a senior account executive at Martz Public Relations and Advertising Agency, where she researched, developed and implemented marketing, media and promotional campaigns and events for several corporate and non-profit clients.
Her active involvement in humanitarian relief efforts in refugee camps in Bosnia-Herzegovina, led her to work also as an English professor and write and produce documentaries on the needs of Balkan war refugees. Prior to that, she was a news producer for KTVK, a CNN affiliate in Phoenix, Arizona.
According to O’Dwyer’s, the D.C.-based Conference, which operates on a $180M-a-year budget, is the face and voice of the Catholic church hierarchy in the U.S.