WPP research division Kantar is expanding its D.C. operation with what it’s calling the “integration” of D.C. research firm InterMedia into its Public division, reports MediaPost’s Agency Daily.
The post added that “nterMedia is a global research consultancy that partners with “mission-driven” organizations to help them understand, engage and positively impact the societies in which they work and live.
“The integration is not an M&A deal where money is changing hands, according to Kantar.
“As a rep explains: “Kantar did not acquire InterMedia through purchase, but the team and their contracts have been integrated into our D.C. office and team. We are delighted that InterMedia team is joining as Kantar, and all will work under the Kantar banner.”
“The rep added that “our understanding is the InterMedia Board will dissolve InterMedia later this year.””