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Home » Maryland Updates: Kapowza Wins Emmy for Northrop Realty Commercial; GEBA Adds Susan Boswell in Marketing Role

Maryland Updates: Kapowza Wins Emmy for Northrop Realty Commercial; GEBA Adds Susan Boswell in Marketing Role

by | Jul 5, 2018

Baltimore’s Kapowza announced that it won an Emmy in the category of Commercial, Single Spot for the “Blue Box” television commercial at the 60th Annual National Capital Chesapeake Bay Emmy Awards, part of the National Academy of Television Arts & Sciences. The commercial, developed for Northrop Realty, a Long & Foster Company, debuted in the late summer of 2017 along with a second spot, “Club Bed,” and was seen on air in the Capital Region during Washington Capitals’ Stanley Cup playoffs.

“Both commercials are remarkably simple but carry the power to connect with audiences and express how we at Northrop Realty can help our customers find a solution to their real estate needs,” President and CEO Creig Northrop said. “We represent homebuyers and sellers, but beyond that, we help usher people from one life stage to another as it relates to their living spaces. Sometimes it’s starting a family; other times it’s simply finding a quiet place for a more peaceful lifestyle. Kapowza captured that masterfully”

The nonprofit Government Employees’ Benefit Association, offering insurance and investment options and financial planning services to federal employees and retirees, announced that Susan Boswell, M.A., CAE has joined the organization as director of marketing and communications. She will drive the vision and direction of GEBA and GEBA Wealth Management marketing and branding efforts that reflect the Fort Meade-based association’s evolving strategies. Most recently, Boswell was staff vice president of communications at the National Active and Retired Federal Employees Association based in Arlington, Va., where she was responsible for the website, digital communications, newsletters, graphic design, and NARFE’s magazine. “Susan brings over 25 years of marketing and communications experience to us and our members at GEBA,” said Michele Rackey, executive director of GEBA.  “We are thrilled to have her as part of our team.”

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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