The Adweek 50 list recognizes corporate leaders who “grow business, spur innovation and generate value across the ever-changing marketing, media and technology landscape.” Included on this year’s list of most indispensable executives are Karen Costello, shown above, COO of The Martin Agency, and Shailesh Prakash, chief product, technology and information officer of The Washington Post.

The Adwweek 50 profile of Costello states: “Elevated from executive creative director as the year began, Costello rose to the challenge, helping to right the ship after her predecessor, Joe Alexander, left the agency under a cloud of sexual harassment. She played a key role in campaign launches for Land O’Lakes (spotlighting female farmers), Sling TV (“Slingers”) and Virginia Tourism (“Virginia Is for Everyone”), while forming a talent and culture division led by former Obama administration official Kelsey Larus. “We’re all about progress over perfection, and I’m a big proponent of bringing people into the process,” Costello says. “Building something together is not only empowering, it’s creatively inspiring.””

The Adweek 50 profile of Prakash states: “As part of his mission to transform the Jeff Bezos-owned media property into a cutting-edge digital publisher, Prakash led development of the Arc CMS. What began as a technology experiment offered free of charge to select universities has grown into a powerful software-as-a-service platform powering not only the Post, but also other publications across the country. In effect, while upgrading his own company’s capabilities, and opening new revenue streams during a time of intense competition for advertising and subscriptions, Prakash created a business that is having a positive impact across the entire industry.”

See the full list here

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