Karen Costello, CCO of The Martin Agency, Departs Richmond for Deutsch Los Angeles
by Capitol Communicator | Aug 18, 2020
The Martin Agency’s first female chief creative officer has left the Richmond-based agency to return to the West Coast, reports The Richmond Times-Dispatch, which adds that “Karen Costello, who has been at the (Richmond-based) agency since 2017, becomes the chief creative officer at Deutsch Los Angeles, the company announced Tuesday.
“Costello had worked at Deutsch twice before – as a creative director from December 1997 to March 2004 and then again as an executive creative director from March 2005 to March 2017. She was one of the agency’s first creative hires.
“She left Deutsch in 2017 to join The Martin Agency as its executive creative director. In January 2018, she was promoted the agency’s chief creative officer following the abrupt resignation of Joe Alexander amid allegations of sexual harassment.
“Both agencies are owned by New York-based Interpublic Group of Cos. Inc.
“Costello told industry publication Adweek that leaving The Martin Agency was “bittersweet,” as she considered the team there to be like family. She told Adweek that she was “feeling the pull of family to the West Coast” and the “weight of distance” when the opportunity to rejoin Deutsch LA came up.
“During her tenure, The Martin Agency experienced double-digit growth, Deutsch said in its announcement on her appointment. The Martin Agency’s client roster included Oreo, Geico, DoorDash and Old Navy.”
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