The Alpine Group, based in D.C., announced that Keenan Austin Reed will be the firm’s Chief Executive Officer effective January 1, 2025. She will succeed Les Spivey, who has served as CEO and Managing Principal for over five years and will, states a release, transition to the role of president, focusing on business development and strengthening relationships with existing clients.

Reed’s promotion to CEO, continues the release, “aligns with the Alpine Group’s commitment to fostering leadership that reflects the dynamic and diverse nature of the policy landscape. With Reed at the forefront, the firm is poised to continue its legacy of excellence, innovation, and impact in government affairs. Reed brings a wealth of experience and a track record of transformational leadership. As a top congressional and campaign veteran, seasoned lobbyist, and civic leader, she has proven to be a tenacious advocate in service to the Alpine Group’s clients and has made her mark by rapidly expanding its roster since joining the Group in 2021. Her innovative approach and strategic mindset have earned her recognition as one of the most influential voices in Washington by multiple industry groups.”

“I am deeply honored to take on this new role and build upon the strong foundation that Les has established here at Alpine,” said Reed. “I look forward to leading Alpine into its next chapter, advancing our mission to provide unparalleled service and advocacy for our clients. We will meet these goals while also continuing to foster an inclusive environment that reflects the full diversity of the communities we serve.”

Stewart Hall, CEO of Alpine’s parent company, PPHC, said, “Keenan’s appointment as CEO marks a pivotal moment for the Alpine Group and PPHC. She has deep expertise, unerring strategic vision, and an unwavering commitment to client service. I am confident that under her leadership, the Alpine Group will continue to excel and deliver impactful results for its clients.”

Reed currently is Executive Director of the PPHC Board of Directors.