Home » Kennedy Krieger Names Brand, Ad, Creative & Paid Media AOR

Kennedy Krieger Names Brand, Ad, Creative & Paid Media AOR

by | Feb 15, 2020

After a nationwide competitive search, Baltimore’s Kennedy Krieger Institute selected Minneapolis-based Preston Kelly for a comprehensive brand renovation and launch of a multi-media campaign to raise awareness in greater Baltimore and the Washington, D.C. metro area. Kennedy Krieger is an internationally recognized specialty pediatric healthcare, education, research and community services non-profit organization.

“We are unique in what we offer our patients, students and families. Our intent is to expand our capacity to serve children and adults with diseases and disorders of the developing nervous system and to grow our impact through research and advocacy, so we can fulfill the critical need,” said Kennedy Krieger’s President and CEO, Dr. Bradley Schlaggar. “We’ve selected Preston Kelly and its Good Wins approach to help us increase awareness and excitement about the incredibly important work Kennedy Krieger does, and communicate why we need the support of many to help us change and improve the lives of more children and young adults.”

“Although Kennedy Krieger has been providing life-changing care and education for more than 85 years, in many ways, it is still a well-kept secret,” said Preston Kelly CEO Jennifer Spire. “Kennedy Krieger deserves nationwide awareness and philanthropic support as the only organization that so completely wraps its patients and students in a circle of expert care and support. Our job at Preston Kelly is simply to amplify this amazing organization’s stories in the most emotionally effective way possible.”

“Kennedy Krieger serves patients from all over the world.  Our patients and their families need Kennedy Krieger’s unique, comprehensive blend of services and expertise,” said Linda Schaefer Cameron, VP of philanthropy at Kennedy Krieger. “To magnify our impact, we must share our amazing stories with new audiences, and continue to inspire and excite our donors to support this critical mission.”

Preston Kelly is already “all hands on deck” developing the foundational strategic work for Kennedy Krieger with an expected campaign launch in mid- 2020.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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