Kim Bolt joins Washington Spirit as Chief Marketing & Strategy Officer
The Washington Spirit announced the appointment of Kim Bolt as Chief Marketing & Strategy Officer, a newly created executive role that reflects the club’s continued evolution into a high-performance, growth-oriented organization, states a release.
Bolt transitions into the role after joining the Spirit earlier this season as Fractional Chief Marketing Officer, where, states the release, “she played a key role in strengthening the club’s marketing strategy, analytics foundation and demand-generation efforts during a pivotal stretch of the year.
“In her expanded role, Bolt will oversee Marketing, Communications, Brand, Strategy and Analytics, with a mandate to build a modern, data-driven commercial engine that accelerates fan growth, deepens engagement, elevates the Spirit’s brand and supports the club’s long-term ambitions on and off the pitch.”
Bolt’s career includes leadership roles at Google, Lyft, Under Armour and Disney, as well as serving as Chief Marketing Officer of the Washington Nationals. Bolt has also advised League One Volleyball and served as Fractional CMO for OnDeck Partners, an Avenue Sports Fund portfolio company focused on minor league baseball.
