Kristen Cavallo, CEO of Martin Agency and MullenLowe Global, named 2023 Virginia Business Person of the Year
In her roughly five-year tenure as its CEO, Richmond-based advertising firm The Martin Agency, Kristen Cavallo added a slew of major accounts, including Fortune 500 used car retailer CarMax and Fortune 1000 food delivery platform DoorDash. And top trade publications have named Martin ad agency of the year multiple times during the past three years, reports Virginia Business.
In November 2022, Cavallo became global CEO for international marketing communications network MullenLowe Group while retaining her position as CEO for Martin, which shares a parent holding company, Interpublic Group of Cos. (IPG), with MullenLowe. She now has oversight of nearly 5,000 employees across 20 offices in 13 countries, including more than 400 workers at Martin.
And at a time when many corporations are backing away from diversity, equity and inclusion initiatives, Cavallo has remained a visible industry champion for DEI.
In recognition of her business strategy and successes at the helm of Martin, and now MullenLowe Global, as an international leader in advertising and marketing, Virginia Business has named Cavallo its 2023 Business Person of the Year.
More here.
