Kristin Cavallo rejoins Richmond’s MARTIN* agency as CEO
Richmond’s advertising powerhouse MARTIN*, formerly known as the Martin Agency, has a new CEO, but it’s a familiar face, reports The Richmonder.
Kristin Cavallo had been CEO of MARTIN* from 2017 until 2022 before moving to MullenLowe. In 2024 she announced she was stepping down to get involved with various political and societal causes.
Most recently she was Executive Director of Richmond’s The Branch Museum of Design,
Cavello had been CEO of MARTIN* from 2017 until 2022 before moving to MullenLowe. In 2024 she announced she was stepping down to get involved with various political and societal causes. MullenLowe and MARTIN* were both previously owned by Interpublic before the holding company was acquired by Omnicom last November.
Danny Robinson, who succeeded her at MARTIN*, is retiring to accept a residency as an artist in France.
“This opportunity is the fulfillment of his lifelong dream, and I am happy for him,” Cavallo said in an email.
“MARTIN* asked me to step back in during this pivotal moment. There was really only one answer, as I spent 20 of my 30 years in advertising there across two chapters of my career. This will be my third.”
Cavallo, states The Richmonder. led the Branch rebranding “and the museum gained renown recently for its exhibition of Christian Siriano dresses, which Cavallo said was the most successful exhibition in the museum’s history.”
Cavallo said she will remain with the museum with the title of Artistic Director. Katie Foster, the museum’s deputy director, will become the acting executive direct
PHOTO: The Branch Museum of Design
