Lamar Advertising acquires Premier Outdoor Media

Premier Outdoor Media, a leading independent operator of out-of-home advertising assets throughout the Northeast Corridor, “divested its OOH assets to Lamar Advertising Company,” states a release, Financial terms of the transaction were not disclosed.

Premier was founded in 2018 through Caruth Capital Partners, LLC’s acquisition of Jersey Premier Outdoor Media, LLC, in partnership with industry executives Dominick Vastino and Sean Corbett. Under Vastino and Corbett’s leadership, Premier successfully executed an aggressive growth strategy, increasing the Company’s digital display count by more than 500% and establishing Premier as the largest independent digital OOH network in the Philadelphia DMA.

The all-cash acquisition adds nearly 200 billboard faces, including 45 digital units, across markets in New Jersey, Delaware, Maryland, Pennsylvania and New York to Lamar’s portfolio.

According to a release, founded in 1902, Lamar Advertising Company “is one of the largest outdoor advertising companies in North America, with over 360,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with approximately 5,000 displays.”