Larry Weber, Chairman and Chief Executive Officer of Racepoint Global, will be a keynote speaker at Capitol Communicator’s PR Summit DC, July 18, at the National Press Club in Washington, D.C. In addition to Weber, the full-day event is expected to have a total of more than 30 speakers.
Weber – perhaps best known for the PR agency that bears his name, Weber Shandwick – is a globally known expert on public relations and marketing services, founder of several successful public relations and interactive marketing agencies and author of six forward-thinking marketing books. Recognized as a thought leader on the convergence of technology, the Web, and communications, he has helped both enterprise and emerging companies become powerhouse brands; his client experience includes ARM, AT&T, Boston Scientific, Coca-Cola, General Electric, General Motors, IBM, John Deere, Kaiser Permanente, Microsoft, PTC, Panasonic, the Pittsburgh Steelers, SAP and Verizon Wireless.
In January 2019, Weber released his latest book, Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose, published by John Wiley & Sons, Inc. The book discusses the need for all companies to have a corporate purpose in order to capture the hearts and minds of today’s audiences. And, attendees at PR Summit DC will receive a copy of the book.
Weber was featured in The Boston Globe in a 2015 post title “Five things you should know about Larry Weber” which you can read here.
Capitol Communicator’s PR Summit DC is in its sixth year and has become the largest annual conference for PR/PA practitioners on the East Coast. It’s an in-depth program for public relations, public affairs and other communicators that presents sessions on the trends and technologies that are creating a profound shift in how organizations present messages to their key audiences. Plus, it’s a chance to listen to industry experts, like Weber, and meet your peers to discuss what works for them.