Lester Wunderman, chairman emeritus and founder of Wunderman, died in New York on January 9 at the age of 98.

According to Campaign US, Wunderman, a trailblazer in the advertising industry, “launched a new kind of advertising agency in 1958 — one that focused on delivering sales for its clients. That agency concept led to the creation of today’s trillion-dollar direct marketing industry. The visionary marketing techniques he conceived and perfected over his long and brilliant career transformed the advertising industry and continue to shape the interactive marketplace.

“”Lester was a true visionary with a lifelong commitment to innovation and creativity,” said Mark Read, CEO, WPP. “He will be remembered and respected for his achievements and revered as a friend and colleague.””

The Wunderman agency grew to become a leading digital agency worldwide with 175 offices – including D.C. – in 60 countries and is now part of WPP.

More here.

(Campaign US photo)

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