Home » Light City Festival Returns to Baltimore’s Inner Harbor

Light City Festival Returns to Baltimore’s Inner Harbor

by | Apr 1, 2017

Light City, the light, music and innovation festival, has returned to Baltimore’s Inner Harbor through April 8. Event organizers expect it to surpass the success of the inaugural festival that brought more than 400,000 visitors and $33.8 million in economic impact to Baltimore.

Produced by The Baltimore Office of Promotion & The Arts, the festival remains the subject of a lawsuit filed after last year’s event. The dispute involves husband and wife Justin Allen and Brooke Hall, of creative agency What Works Studio, over the rights to the Light City trademarks in connection with their work to bring the festival to Baltimore. A settlement conference is scheduled for April 14 and the deadline for pre-trail motions is set for June 16.

Meanwhile, the event is proceeding with a roster of local, national and international artists, with seven countries represented including the UK, France, Canada, Germany, the Netherlands, Lebanon and Israel.

Central to Light City is the BGE Light Art Walk, a 1.5-mile trail along the Inner Harbor featuring illuminated artworks, performances, music, locally sourced food concepts, a children’s area and maker tents.

New for 2017 is a line-up of performances and concerts, nightly themed kick-offs called “nightly moments” including fireworks on the final night, a themed food and beverage program, new light installations in eight Baltimore City neighborhoods and more.

During the day, the Labs@LightCity innovation conference takes place over six days at the IMET Columbus Center, bringing together innovators, thought leaders and inspired citizens from diverse backgrounds in six industries: Health, Design, Social, Green, Education and Food to explore concepts for sparking social change.

Baltimore-based innovation agency Mindgrub is involved in many aspects of Light City Baltimore this year, including development of the Light City mobile app. The free app, sponsored by Kaiser Permanente, includes the festival map, schedule and important information. The map, boosted by geolocation software and Mindgrub partner company viaPlace, shows the 58 free attractions along the BGE Light Art Walk at the Inner Harbor and the Columbus Center, the venue for Labs@LightCity. New to the app is information on the eight Neighborhood Lights locations throughout Baltimore, each offering illuminated artworks reflecting the personality of the individual communities.

Mindgrub CEO Todd Marks will present “The Gamification of Education” during the EduLab@LightCity session on April 5, a gathering of innovators discussing the central role of education in our society. On March 31, Mindgrub partnered with Comcast to throw a private party at The Center Club.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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