Linda Thomas Brooks has been named president and CEO of MPA – The Association of Magazine Media, which is based in NYC.

“My first and primary goal is to be an influential and effective industry voice promoting the innovation and strategic value of the magazine industry to all stakeholders—particularly the advertising and marketing communities,” she said. “I’m looking forward to applying the skills I’ve gained through my agency experience viewing magazine media through a client’s lens.”

According to her bio, Brooks has spent her career “at the intersection of media, consumer behavior and technology. She has developed media and marketing strategies for many well-known brands and companies, including General Motors, GEICO, The American Cancer Society, Johnson & Johnson, Kaiser Permanente and Experian. Her experience serving both businesses and consumers covers a wide-range of media disciplines and capabilities, including digital and emerging media; data and analytics; media strategy, buying and planning.

Most recently, Brooks was co-founder and President of GearDigital, a data-driven integrated agency and a subsidiary of Wilson RMS. Prior to GearDigital, she was president of Ingenuity Media at The Martin Agency in Richmond, and was Executive Director of Media & Marketing at Trilogy, a privately held business technology company. Brooks spent her early career working for Campbell Ewald and Young & Rubicam.

More on her appointment here.

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