Lisa Franklin, former CMO of D.C. United, named CMO of National Women’s History Museum

The National Women’s History Museum (NWHM) named Lisa Franklin as its first Chief Marketing Officer.

Franklin, states a release, brings more than two decades of marketing and communications leadership to this role, with experience spanning global brands, professional sports, and technology leaders. Most recently, as Chief Marketing Officer for D.C. United, she increased season ticket sales while also driving record-breaking merchandise sales and fan engagement. She has held senior roles at ThriveDX, Deloitte, Verizon/AOL, Microsoft, and Meta, where she consistently built brand prominence, launched innovative digital strategies, and forged high-impact partnerships with household names like Amazon, Walmart, Pepsi, and Fox Sports.

According to the release: “As a digital-first museum, our virtual presence is a strategic advantage, allowing us to reach audiences everywhere and engage with culture in real time. This is key to our mission of making women’s history and education accessible to all. It means using digital platforms to connect past and present, ensuring that women’s stories are integrated into the broader cultural narrative, and bringing history to life where people live, work, learn, and play. It also means sharing the magic of stories too often left untold, inspiring today’s young people to see themselves in history, and giving educators tools that make women’s history not just accessible, but unforgettable.”

“Lisa’s track record of driving growth, building communities, and creating cultural moments is exactly what the Museum needs as we enter this next chapter,” said Frédérique Irwin, President and CEO of the National Women’s History Museum. “Her vision and leadership will help us amplify women’s history and stories in step with the pace of cultural moments, ensuring they take their rightful place in history.”

The release states that the National Women’s History Museum, founded in 1996, “is the nation’s leading digital-first institution dedicated to making women’s history visible and accessible. Independent from the Smithsonian, NWHM reaches millions through innovative exhibitions, education programs, and research. We believe women’s history is key to achieving equity—and central to the American story.”

NWHM is headquartered in D.C., but has moved to a fully remote team, states the website.