Magazine Readership on Rise

Average magazine audiences have picked up more than nine percent in the last year, according to the latest Brand Audience Report from industry metric Magazine Media 360°, reports O’Dwyer’s.

The O’Dwyer’s story, in part, added:

“The report, which is published by magazine industry trade group The Association of Magazine Media, shows that the average audience for magazine brands is currently up 9.3 percent from a year ago, the largest increase that medium has experienced since early 2015.

“The audience report, which measures print, digital, web, mobile and video magazine editions, shows that print magazines, when combined with digital editions, has accounted for year-over-year audience growth of 1.2 percent.

“More than two-thirds of the titles analyzed in the report revealed higher average audience numbers compared to the same period in 2015. The biggest gainers this year were New York Magazine (46.6 percent), The Atlantic (49 percent), Runner’s World (50 percent), Esquire (61.6 percent), The New Yorker (69.2 percent), Marie Claire (82 percent) and W (131.5 percent).

“Of course, mobile web use has contributed to a sizable amount — 28.5 percent — of this audience growth. On the other hand, however, web editions of magazines viewed on desktop and laptop shrunk 5.5 percent in the last year.”