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Home » Major U.S. English-Speaking TV Networks Will Have “Dismal Year,” Says Television News Daily

Capitol Communicator reports that October 2021 results for cable TV news channels shows viewing continues to fall.

Major U.S. English-Speaking TV Networks Will Have “Dismal Year,” Says Television News Daily

by | Apr 30, 2021

As the end of the TV season draws near, the major five U.S. English-speaking networks are poised for another dismal year, according to one longtime Nielsen metric, reports Television News Daily, which added that considering all the issues resulting from the COVID-19 pandemic, it might have been worse.”

The report also states: “With just a few weeks to go before the official end of the TV season, total prime-time viewers dropped 12% to a collective 21.6 million viewers versus a year ago, for CBS, NBC, ABC, Fox, and the CW, according to Nielsen-measured live program-plus-same-day time-shifted viewing.

“TV networks were plagued with late starts to the season for many prime-time shows, due to TV production delays. Nielsen data for this measure looked at the September 21, 2020-April 25, 2021 period versus the similar time period the year before.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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