Depending on what study you look at, cord cutting is either a tiny problem, a minor problem or a growing problem, reports Media Life Magazine, which added that “one new study puts it at a much more alarming level.
“It says it’s a major problem among one key demographic group: Millennial men.
“In fact, if finds that the majority of Millennial men are not subscribing to cable.
“It also suggests that, unlike many other cord cutters, many of them are not turning to other alternatives to get that traditional TV content. They’ve simply quit watching TV all together.
“The study, from Videology, a software provider for addressable advertising, has some stunning numbers.
“It finds that only one third of Millennial men expect to pay for cable in the coming year.
“More than half of respondents said they had already cut the cord.”
“Those numbers are way, way above those of other studies on cord cutting”, stated Media Life.
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