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Home » Majority of Millennial Men Not Subscribing to Cable, States New Report

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Majority of Millennial Men Not Subscribing to Cable, States New Report

by | Feb 22, 2017

Depending on what study you look at, cord cutting is either a tiny problem, a minor problem or a growing problem, reports Media Life Magazine, which added that “one new study puts it at a much more alarming level.

“It says it’s a major problem among one key demographic group: Millennial men.

“In fact, if finds that the majority of Millennial men are not subscribing to cable.

“It also suggests that, unlike many other cord cutters, many of them are not turning to other alternatives to get that traditional TV content. They’ve simply quit watching TV all together.

“The study, from Videology, a software provider for addressable advertising, has some stunning numbers.

“It finds that only one third of Millennial men expect to pay for cable in the coming year.

“More than half of respondents said they had already cut the cord.”

“Those numbers are way, way above those of other studies on cord cutting”, stated Media Life.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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