MarCom Summit speakers share what communicators know about public trust in new podcast episode

Fors Marsh Media’s Empathy Affect, a podcast exploring the human side of government, recorded its season 4 finale at the 15th annual Mid-Atlantic MarCom Summit, held October 14 in Washington, DC. 

The episode, "What Government Communicators Need to Know About Earning Public Trust Right Now," draws on summit sessions and on-site interviews to examine how communicators can build trust that holds up to scrutiny.

Guests include Camille Stewart Gloster of CAS Strategies, Sharon Reis of The Reis Group, Meisha Thigpen of Marketing for Change, and more. 

Topics include why trust is emotional as well as logical, staying anchored to a mission while tailoring messages to each audience, lessons from behavior change campaigns and best practices for using AI responsibly.

Listen to the podcast here.