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Home » Mark Read Named CEO of WPP

Mark Read Named CEO of WPP

by | Sep 4, 2018

Mark Read, formerly CEO of Wunderman, has been named CEO of WPP, the world’s largest advertising company.

According to Adweek, the announcement “ends the four-and-a-half month search to replace Martin Sorrell, who spent 33 years at the helm before resigning amid a storm of controversy in April.

“Andrew Scott, the former head of WPP Europe who was promoted to co-COO along with Read upon Sorrell’s departure, will retain that title and lead the company’s operations on a global scale. Roberto Quarta returns to his role as non-executive chairman.

““The Board carried out a rigorous selection process, assessing internal and external candidates,” Quarta said in a statement. “That process, alongside Mark’s wise and effective stewardship of the business in the last few months, left us with no doubt that he is the right leader for this company, and we are delighted to announce the Board’s unanimous decision to appoint him as CEO of WPP.””

More here.

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Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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