Marketing Business Needs “Radical Transformation” Says Linda Yaccarino, Chairman for Advertising and Partnerships at NBCUniversal
Linda Yaccarino, chairman for advertising and partnerships at NBCUniversal, is calling for “radical transformation” of the marketing business in the face of cultural change around racism and the impact of COVID-19 on the economy, reports Broadcasting + Cable.
“This is the moment to question not just when we do business, but how we do business, at every level—because transformation is more than the private sector’s response to this moment, it’s our long-term responsibility,” she said in a note sent to NBCU’s partners Monday morning.
The note comes a week after the Association of National Advertisers made proposals to transform the advertising business, states the B+C post., which adds that “Yaccarino has been among the voices calling for change in the way the marketing and media industries do business. But in her note she added that while the media and marketing industry has business issues to resolve, it also has a unique platform to inform public opinion.”
”We need to do more as a marketing community to address deep-seated legacy problems, especially within our industry,” she said. “Now is the time for marketers to prioritize equity and inclusion, while also committing to a new open marketplace built on trust, radical transparency, and meaningful collaboration.”
More here.
