Marketing Leaders and Adweek to Address ‘Seismic’ Challenges

Adweek launched six new Adweek Community Collaboration Teams to identify the challenges and opportunities facing the advertising and brand marketing industries and make recommendations for the future.

“In such a difficult year, it’s more important than ever for industry leaders to collaborate and address the challenges the industry is facing,” said Jeffrey Litvack, above, CEO of Adweek. “We’re seeing a craving for community, for a meeting of the minds where even the most experienced and talented leaders of our generation are learning something new from each other. These leaders are drawing a roadmap for a rapidly changing world, and Adweek is proud to play its part.”

According to Adweek, which described the challenges as ‘seismic,” these work groups, organized by Adweek at the directive of its Brandweek Steering Committee, “include over 90 of the world’s top CMOs and marketing innovators” and will address the following topics:

• Navigating the Elevated Role of Marketing
• Blurring of Brand Purpose and Cause Marketing
• Authentically Connecting with Consumers
• Reallocation of Spend: Brand Health vs Performance
• Reallocation of Resources: New Operational Needs
• Team Health, Productivity and Development

These six topics were identified by attendees of Adweek’s CMO Symposiums, where senior marketing executives convene regularly to discuss the future of the industry. In this pivotal year, much of the discussion centered on the short- and long-term effects of the Covid-19 crisis on business and the workplace, as well as the impact of systemic inequality in America.

Virtual meetings have defined the challenges to be addressed in each of the six categories and the teams will reconvene in October to discuss solutions to these challenges, the results of which Adweek will share with the larger community.

Participating members of the Adweek Community Collaboration Teams include:

• Alex Ho, CMO, Terminx
• Alyssa Raine, Group VP Customer Marketing Platforms, Walgreens Boots Alliance
• Andrea Hopelain, VP Global Brand Management & Marketing, Electronic Arts
• Andrea Perez
• Andrea Sengara, Head of Marketing, Campari America
• Andrea Zaretsky, CMO, eTrade
• Andreas Waldmann, CMO, Citibanamex
• Andrew McKechnie, Chief Creative Officer, Verizon
• Arancha Cordero, SVP, Chief Growth Officer, Danone Waters
• Barbara McHugh, Head of Marketing, MLB
• Benjamin Lord, CMO, MIRA BEAUTY
• Beth Gumm, CMO, Sur La Table
• Brad Hiranaga, Chief Brand Officer, North America, General Mills
• Casey Schlaybaugh, VP Brand Strategy, Walmart
• Charisse Ford, CMO, Pandora
• Chris Brandt, CMO, Chipotle
• Conley Fitzpatrick, CMO, 21 Seeds
• Danielle Lee, Chief Fan Officer, NBA
• David Bornoff, Head of Consumer Marketing, DoorDash
• David Edelman, CMO, aetna
• David Messinger, CMO, Activision Blizzard
• Denise Karkos, CMO, SiriusXM
• Denise Lauer, CMO, Morton Salt
• Doug Jensen, SVP CRM, Corporate Marketing Analytics & Innovation Insights, Estee Lauder Companies
• Doug Zarkin, CMO Pearle Vision, luxottica
• Elisabeth Charles, Former CMO, Rodan + Fields
• Emily Culp, CEO, CFX
• Gabby Cohen, CBO, Rent the Runway
• Gail Tifford, Global CBO, WW
• Greg Lyons, CMO PepsiCo Beverages North America, Pepsico
• Greg Welch, Senior Partner, Spencer Stuart
• Jabari Hearn, former VP of Brand, Lyft
• Jaime Lapena, SVP Growth – Innovation, Wells Fargo
• Jasmine Atherton, VP of Marketing, etuHOME
• Jeanine Liburd, Chief Social Impact and Communications Officer, BET
• Jenifer Dasho, CMO, Everlywell
• Jennifer Breithaupt, Global Consumer Chief Marketing Officer, Citi
• Jerome M Hiquet, former CMO, Formula E
• JoAnn Neale, President and CAO, Major League Soccer
• Jodi Harris, Global Marketing VP, Culture & Capabilities, AB InBev
• Jodie Antypas, VP, Marketing Analytics and Insights, EA
• John Dillon, CBO, Denny’s
• Josh Cole, CMO, Sky Zone
• Josh Dean, former CMO, Swell
• Judy Lee, Head of Experiential Marketing, Pinterest
• Julian Duncan, CMO, Jacksonville Jaguars
• Julie Channing, Head of Marketing, All Birds
• Kara Goldin, CEO and Founder, Hint
• Karin Timpone, Former Global CMO, Marriott
• Kate Gunning, CMO, IEX
• Kellyn Smith Kenny, former Global CMO, Hilton
• Kimberly Evans Paige, CMO, BET
• Kofi Amoo-Gottfried, VP, Marketing, DoorDash
• Kristin Patrick, Interim President & CMO, Eros International
• Kristina Heney, CMO, Hornblower
• Leland Maschmeyer, Chief Brand Officer, Chobani
• Lenny Hirsch, CMO, Avrio Health
• Lina Polimeni Shields, Chief Media Officer, Lilly
• Lizette Williams, Global Head of Vertical Solutions Marketing, Facebook
• Lynne Biggar, CMCO, Visa
• Marisa Thalberg, EVP Chief Brand and Marketing Officer, Lowe’s
• Mary Beech, CEO, Sara Flint, Inc.
• Maryam Banikarim, CMO, NextDoor
• Matt Kerbel, former CMO, Canoo
• Melissa Grady, CMO, Cadillac
• Minjae Ormes, CMO, Visible
• Musa Tariq, former Global Head of Marketing, Airbnb Experiences
• Nick Drake, VP Global Marketing, Google
• Orchid Bertelsen, Head of Digital Innovation, Nestle USA
• Pam Kaufman, President Global Consumer Products, ViacomCBS
• Pato Spagnoletto, CMO, Hulu
• Patricia Corsi, Global Chief Marketing and Digital Officer, Bayer
• Rachel Webber, CMO, Playboy
• Raja Rajamannar, CMCO & President Healthcare Division, Mastercard
• Richard Lehrfeld, SVP Brand Marketing, Walmart
• Rick Gomez, Chief Marketing, Digital, Strategy Officer, Target
• Rosi Ajjam, GM Aramis, Estee Lauder
• Saleel Sathe, VP Performance Marketing, Walmart
• Seth Solomons, CMO, Equinox
• Soyoung Kang, CMO, eos Products
• Stephanie Gallo, CMO, E&J Gallo Winery
• Steven Tristan Young, CMO, Poshmark
• Suzy Deering, CMO, eBay
• Taj Alavi, Former Global Head of Brand, Uber
• Tariq Hassan, CMO, Petco
• Tina Walsh, Chief Brand Officer, Tongal
• TJ Abrams, Global Head of Brand, Holiday Inn, IHG
• Todd Kaplan, VP Marketing – Colas / Pepsi TM, PepsiCo
• Ukonwa Ojo, Global Chief Marketing Officer, M.A.C. Cosmetics
• Vineet Mehra, Global Chief Marketing and Customer Officer, Walgreens Boots Alliance
• William White, CMO, Walmart
• Nadine Dietz, Chief Community Officer, Adweek (Co-leads/Facilitators)
• Heide Palermo, Senior Director Community, Adweek(Co-leads/Facilitators)

This post is based on an Adweek release.