Marketing Leaders and Adweek to Address ‘Seismic’ Challenges Capitol Communicator September 6, 2020 Advertising, Marketing, Top Center SponsoredAdweek launched six new Adweek Community Collaboration Teams to identify the challenges and opportunities facing the advertising and brand marketing industries and make recommendations for the future.“In such a difficult year, it’s more important than ever for industry leaders to collaborate and address the challenges the industry is facing,” said Jeffrey Litvack, above, CEO of Adweek. “We’re seeing a craving for community, for a meeting of the minds where even the most experienced and talented leaders of our generation are learning something new from each other. These leaders are drawing a roadmap for a rapidly changing world, and Adweek is proud to play its part.”According to Adweek, which described the challenges as ‘seismic,” these work groups, organized by Adweek at the directive of its Brandweek Steering Committee, “include over 90 of the world’s top CMOs and marketing innovators” and will address the following topics:Navigating the Elevated Role of MarketingBlurring of Brand Purpose and Cause MarketingAuthentically Connecting with ConsumersReallocation of Spend: Brand Health vs PerformanceReallocation of Resources: New Operational NeedsTeam Health, Productivity and DevelopmentThese six topics were identified by attendees of Adweek’s CMO Symposiums, where senior marketing executives convene regularly to discuss the future of the industry. In this pivotal year, much of the discussion centered on the short- and long-term effects of the Covid-19 crisis on business and the workplace, as well as the impact of systemic inequality in America.Virtual meetings have defined the challenges to be addressed in each of the six categories and the teams will reconvene in October to discuss solutions to these challenges, the results of which Adweek will share with the larger community.Participating members of the Adweek Community Collaboration Teams include:Alex Ho, CMO, TerminxAlyssa Raine, Group VP Customer Marketing Platforms, Walgreens Boots AllianceAndrea Hopelain, VP Global Brand Management & Marketing, Electronic ArtsAndrea PerezAndrea Sengara, Head of Marketing, Campari AmericaAndrea Zaretsky, CMO, eTradeAndreas Waldmann, CMO, CitibanamexAndrew McKechnie, Chief Creative Officer, VerizonArancha Cordero, SVP, Chief Growth Officer, Danone WatersBarbara McHugh, Head of Marketing, MLBBenjamin Lord, CMO, MIRA BEAUTYBeth Gumm, CMO, Sur La TableBrad Hiranaga, Chief Brand Officer, North America, General MillsCasey Schlaybaugh, VP Brand Strategy, WalmartCharisse Ford, CMO, PandoraChris Brandt, CMO, ChipotleConley Fitzpatrick, CMO, 21 SeedsDanielle Lee, Chief Fan Officer, NBADavid Bornoff, Head of Consumer Marketing, DoorDashDavid Edelman, CMO, aetnaDavid Messinger, CMO, Activision BlizzardDenise Karkos, CMO, SiriusXMDenise Lauer, CMO, Morton SaltDoug Jensen, SVP CRM, Corporate Marketing Analytics & Innovation Insights, Estee Lauder CompaniesDoug Zarkin, CMO Pearle Vision, luxotticaElisabeth Charles, Former CMO, Rodan + FieldsEmily Culp, CEO, CFXGabby Cohen, CBO, Rent the RunwayGail Tifford, Global CBO, WWGreg Lyons, CMO PepsiCo Beverages North America, PepsicoGreg Welch, Senior Partner, Spencer StuartJabari Hearn, former VP of Brand, LyftJaime Lapena, SVP Growth – Innovation, Wells FargoJasmine Atherton, VP of Marketing, etuHOMEJeanine Liburd, Chief Social Impact and Communications Officer, BETJenifer Dasho, CMO, EverlywellJennifer Breithaupt, Global Consumer Chief Marketing Officer, CitiJerome M Hiquet, former CMO, Formula EJoAnn Neale, President and CAO, Major League SoccerJodi Harris, Global Marketing VP, Culture & Capabilities, AB InBevJodie Antypas, VP, Marketing Analytics and Insights, EAJohn Dillon, CBO, Denny’sJosh Cole, CMO, Sky ZoneJosh Dean, former CMO, SwellJudy Lee, Head of Experiential Marketing, PinterestJulian Duncan, CMO, Jacksonville JaguarsJulie Channing, Head of Marketing, All BirdsKara Goldin, CEO and Founder, HintKarin Timpone, Former Global CMO, MarriottKate Gunning, CMO, IEXKellyn Smith Kenny, former Global CMO, HiltonKimberly Evans Paige, CMO, BETKofi Amoo-Gottfried, VP, Marketing, DoorDashKristin Patrick, Interim President & CMO, Eros InternationalKristina Heney, CMO, HornblowerLeland Maschmeyer, Chief Brand Officer, ChobaniLenny Hirsch, CMO, Avrio HealthLina Polimeni Shields, Chief Media Officer, LillyLizette Williams, Global Head of Vertical Solutions Marketing, FacebookLynne Biggar, CMCO, VisaMarisa Thalberg, EVP Chief Brand and Marketing Officer, Lowe’sMary Beech, CEO, Sara Flint, Inc.Maryam Banikarim, CMO, NextDoorMatt Kerbel, former CMO, CanooMelissa Grady, CMO, CadillacMinjae Ormes, CMO, VisibleMusa Tariq, former Global Head of Marketing, Airbnb ExperiencesNick Drake, VP Global Marketing, GoogleOrchid Bertelsen, Head of Digital Innovation, Nestle USAPam Kaufman, President Global Consumer Products, ViacomCBSPato Spagnoletto, CMO, HuluPatricia Corsi, Global Chief Marketing and Digital Officer, BayerRachel Webber, CMO, PlayboyRaja Rajamannar, CMCO & President Healthcare Division, MastercardRichard Lehrfeld, SVP Brand Marketing, WalmartRick Gomez, Chief Marketing, Digital, Strategy Officer, TargetRosi Ajjam, GM Aramis, Estee LauderSaleel Sathe, VP Performance Marketing, WalmartSeth Solomons, CMO, EquinoxSoyoung Kang, CMO, eos ProductsStephanie Gallo, CMO, E&J Gallo WinerySteven Tristan Young, CMO, PoshmarkSuzy Deering, CMO, eBayTaj Alavi, Former Global Head of Brand, UberTariq Hassan, CMO, PetcoTina Walsh, Chief Brand Officer, TongalTJ Abrams, Global Head of Brand, Holiday Inn, IHGTodd Kaplan, VP Marketing – Colas / Pepsi TM, PepsiCoUkonwa Ojo, Global Chief Marketing Officer, M.A.C. CosmeticsVineet Mehra, Global Chief Marketing and Customer Officer, Walgreens Boots AllianceWilliam White, CMO, WalmartNadine Dietz, Chief Community Officer, Adweek (Co-leads/Facilitators)Heide Palermo, Senior Director Community, Adweek(Co-leads/Facilitators)This post is based on an Adweek release.Leave a Reply Cancel ReplyYour email address will not be published.CommentName* Email* Website