Maroon PR recently assisted founder Hugh Sisson and the Maryland-based Heavy Seas Brewery team on the launch of their limited edition “Red Eyes” American Red Ale.  The recipe for the beer came from Pravda Brewery in Lviv, Ukraine.  All profits from the beer and associated merchandise will go to the United Nations Ukrainian Humanitarian Fund to assist those in need during the war in Ukraine.

The Heavy Seas team wanted to use their skills to help the people of Ukraine and when the opportunity to bring this unique recipe to Baltimore-area beer lovers arose, they jumped on it.  Red Eyes, a mildly hoppy amber ale, is available on draft at Heavy Seas’ Halethorpe brewery, as well as in crowlers that are available to-go from the taproom. Additionally, there are approximately 100 kegs being shipped to local bars and restaurants.

Three prominent organizations across the Maryland and Washington, D.C. region have tapped Maroon PR as their Agency of Record to enhance their earned, owned, and paid media efforts. Maroon added Hollywood Casino at Charles Town Races for all areas of public relations; the town of Ocean City, Maryland signed Maroon to enhance media relations efforts across the region in support of tourism efforts; and Maroon recently partnered with the National Law Enforcement Officers Memorial Fund and Museum to support public relations efforts, drive visitors to the National Law Enforcement Museum, and increase support of the Memorial Fund.

“With the world opening back up and people eager to travel and get back to enjoying entertainment, it is no surprise that organizations focused in hospitality and entertainment are looking for enhanced public relations support,” commented agency President John Maroon. “It’s a critical time for this industry, and we are thrilled to be working alongside these prominent organizations to help them grow and attract visitors.”

Chris Smith

BWI RFP: The Maryland Department of Transportation is looking for a firm to handle multicultural PR and advertising services for Baltimore/Washington International Thurgood Marshall and Martin State Airports.

Smith to Novak Birch: Posted on LinkedIn – Novak Birch is thrilled to announce that Chris Smith has joined our team as Director of Business Development. With more than 20 years of expertise in marketing and strategic partnerships, Chris spearheads our new business strategy and leads the sales team in cultivating new client connections. Smith makes the move from AVP/Marketing  for seven years at idfive.

Warschawski Roundup: W Ventures, a one-of-a-kind VC and accelerator company, announced the addition of Alloy to its growing portfolio. The Baltimore-based sports betting research company, which is empowering sports fans to take control of their betting, received a six-figure cash investment as well as marketing communications services valued at six figures in exchange for equity. To give sports bettors, of all experience levels, an easy and transparent way to access sports betting data, Alloy created a sports betting research platform.

Founded by Baltimore locals, Spencer Kronthal, Brad Kronthal, Seth Sholk, and former Orioles shortstop, Mike Bordick, the Alloy sports betting research platform combines rapid personalized research, easy bet placing and real-time tracking. The platform provides users with data to help them build their own proprietary betting algorithm, backtest it against eight years of historical data, and see upcoming games their algorithm suggests lead to a high return on investment. Committed to transparency, user control, and ease of use, Alloy is democratizing sports betting data to put fans back in command of their sports betting strategies, at a low cost.

W Ventures was selected as one of the Baltimore Business Journal and Maryland Inno 2022 Fire Awards’ winners, in the Ignitors category. Baltimore Business Journal and Maryland Inno created the Fire Awards to recognize outstanding innovators that are helping to build the entrepreneurial ecosystem across Maryland.

Also at Warschawski, Rachel Woodman joined as senior designer. Previously, she was associate director of creative services for The Wharton School of the University of Pennsylvania.

Devaney & Associates won two trophies at the 19th Annual Service Industry Advertising Awards, the only awards program recognizing advertising achievements in the U.S. service industry. A national panel of judges evaluated over 1,200 entries and rated entries in eight groups and forty-five categories. Only 151 Gold awards were awarded this year with more than 500 advertising agencies and over 1,000 institutions participating.

Jess Brown

Veteran creative leader Jess Brown has joined The Harvey Agency as Chief Creative Officer. Brown will be tasked with continuing to build and nurture a creative team known for global brand work that’s included Covergirl, StanleyBlack&Decker, and McCormick spices.

Brown will work closely with recently-hired Chief Strategy Officer Sarah Quackenbush and Harvey veteran Chief Operating Officer Sue Baile to guide the agency’s expansion of services and talent. She’ll report directly to President/CEO Matt McDermott who acquired the agency in December 2021.

“With Jess joining us, we have in place the blue-chip executive team that gives us the right to compete with any independent agency in the nation,” says McDermott. “With her, we can move, think, and activate award-winning creative before most agencies have time to put down their ping pong paddles.”

Brown previously served as Creative Director and SVP at another Baltimore stalwart agency, TBC. There she led award-winning creative and branding efforts for KT Tape, CareFirst, Sylvan, and the newly launched Baltimore Banner, the region’s first significant news media competitor to The Baltimore Sun in decades.

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