Martha Boudreau, Chief Communications and Marketing Officer, AARP, was named WWPR’s Washington PR Woman of the Year at a Washington Women in Public Relations luncheon on November 18 at the Fairmont Hotel in Washington, D.C.
Boudreau, left in photo, previously served as president of the mid-Atlantic region and Latin America for FleishmanHillard, served on the company’s global management committee, and was a key figure in growing the firm’s presence in the Middle East and its expansion into Latin America. During her tenure as general manager of FleishmanHillard’s D.C. office, she led efforts to change its offerings to reflect a rapidly-evolving communications landscape. In response to client needs, she spearheaded a “Digital Diplomacy” team that trained ambassadors and embassy staff on using social media to support their traditional outreach efforts in Washington.
A number of former FleishmanHillard employees, as well as current AARP employees, were in attendance at the WWPR event.
For Boudreau, this recognition follows her being honored earlier with year with AAF-DC’s Silver Medal Award, making her an award winner in both advertising and public relations in 2016.
The two other finalists for WWPR’s 2016 Woman of the Year Award were Sharon Reis, Principal, The Reis Group; and, Maria Rodriguez, President, Vanguard Communications.
“It is an honor to be named the 2016 Washington PR Woman of the Year and to be surrounded by so many accomplished women who share my passion for the industry. Every year this event serves as a major platform for recognizing women at all levels who are using the power of communications to inform, educate and create change. I applaud WWPR for their history of mentoring the next generation of leaders and for highlighting the work of industry leadership,” said Boudreau. “I’d also like to congratulate Maria Rodriguez and Sharon Reis for their many successes. Washington, D.C. is one of the top markets for communications globally and I am thrilled to be recognized by this leading organization.”
According to WWPR, its Woman of the Year award event celebrates the accomplishments of women who are raising the bar in public relations. The Woman of the Year luncheon, established in 1990, is WWPR’s signature event. According to a release, it is “an annual experience fostering camaraderie among women in public relations, culminating in a must-attend event that honors the achievements of those who have reached a pinnacle in the profession.”
Deirdre Latour, Chief Communications Officer for GE, provided keynote remarks at the event.
The WWPR video below features interviews with Boudreau, Reis and Rodriguez, and was shown at the awards luncheon before it was announced that Boudreau was named WWPR’s Washington PR Woman of the Year.
(In still photo: Boudreau and Christina Nicols, Senior VP, Director of Strategic Planning and Research, Hager Sharp, the 2015 WWPR PR Woman of the Year. Photo by James Minichello.)