The Martin Agency was the big winner at the Advertising Club of Richmond’s annual Richmond Show, April 29, sweeping the best-in-shows in the four agency competitions and taking home 12 awards overall. A total of 65 awards were presented in the show, which received 244 submissions, reports Richmond BizSense.
Martin’s best-in-shows were for its Geico “Scoop There It Is” spot, which won in the advertising competition among nontraditional campaigns; a self-promotion clip called “Pass the Butter,” which won in the design competition; and for its “Dogecan” social media campaign and “The Walk” spot for men’s grooming brand Axe, in the interactive and production competitions, respectively, continued the Richmond BizSense post.
Best-in-show in the student competition went to VCU Brandcenter’s Corey Hambly. His “Water Warfare Supply Co.” case study for Liquid Death Mountain Water won in the nontraditional campaign category.
Gold awards in the four agency categories went to Alice Blue, Arts & Letters Creative Co. (2), Martin (3), SaltFire Studio and Wildfire. Silver awards went to Arts & Letters (2), The Branching, Dotted Line, Fable Branding + Advertising, Martin, Overcoast Music + Sound, Red Orange Studio, Think (2), Wildfire and Yebo.
PHOTO: Jonathan Spiers, Richmond BizSense