Martin Agency Produces “Reverse Postcard” Campaign for Virginia Tourism Corp

The Martin Agency launched a campaign for Virginia Tourism Corp that includes a video filled with “reverse postcard”-style images of state tourism destinations, telling viewers that they wish they were there. The video is being pushed out via Virginia Tourism’s social channels and on in-state TV with help from Virginia Association of Broadcasters.

According to Richmond BizSense, the campaign includes a downloadable toolkit in which local businesses can create their own content and reminders for patrons. Creative Director Adam Stockton led the agency’s efforts, which used existing footage and photography and was completed in days with zero dollars spent on sourcing assets.

Martin also launched a new campaign for UPS. Called #ThanksForDelivering. The campaign encourages messages of gratitude between delivery companies providing vital services and their customers amid the virus pandemic.

Photo: Virginia Tourism Corporation.