Mary Gail Pezzimenti named Head of Creative for The Washington Post Creative Group
The Washington Post announced that Mary Gail Pezzimenti has been named Head of Creative for The Washington Post Creative Group. In this role, states The Post, “she will cultivate the vision, purpose and innovation roadmap for The Post’s award-winning in-house branded content studio, delivering exceptional storytelling experiences that surprise and delight Post readers and brand partners.”
“The Washington Post Creative Group has always pushed the boundaries of traditional brand storytelling, tapping into the same leading tools and technologies as the Post newsroom to produce immersive, multiplatform experiences that resonate,” said Shauna Little, VP of Marketing for Client Solutions. “Mary Gail’s rich background in creating high impact content strategies will be a powerful complement to the Creative Group’s extraordinary work and innovation, ensuring we continue to deliver extraordinary results for our clients and readers alike.”
According to The Post: “The Post’s Creative Group has long been at the forefront of brand storytelling, creating campaigns for major brands like AT&T, Discover, Marriott BonVoy, Rolex, and more. In June, Digiday recognized the Creative Group with the 2022 Media Award for Best Brand Partnership for its collaboration with AT&T Business, which illustrated technology’s ability to enhance media coverage and sustain businesses, particularly amidst challenges brought on by the global pandemic. In December, the Creative Group’s campaign for Discover was named to Pressboard’s ‘Top 100 Branded Content Partnerships of 2021.’
Pezzimenti, who will be based in New York, most recently served as Vice President of Content Marketing at Healthline Media/Red Ventures where she was responsible for managing the ideation and content creation teams delivering content strategies for digital advertising revenue clients.
PHOTO: George Boulukos
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