The Maryland Board of Public Works has approved contracts for five Department of Health programs totaling $3,131,435 over five years for media buys to include gas station, radio, billboard, transit, television, print and digital venues throughout the state.

The contracts were approved during the September 4 BPW meeting in Annapolis with a 3-0 vote by members Governor Larry Hogan, Treasurer Nancy Kopp and Comptroller Peter Franchot, who raised questions about two of the firms which are headquartered in Pittsburgh.

In response to Franchot’s question about whether any provisions favor Maryland companies, especially when bids are close, Dana Lee Dembrow, director of procurement with the Department of Health, noted that is not the case, in part to prevent Maryland firms from being discriminated against if they pursue contracts in other states.

Pinnacle Communications Resource Company, based in Towson and headed by Tracey Haldeman, ended up winning one of the contracts and coming in second in three contracts to firms based in Pittsburgh.

The approved contracts were as follows:

  • Supplemental Nutrition Program for Women, Infants and Children (WIC): Pinnacle ranked #1 overall with the second highest technical offer and third lowest price to secure the contract at $483,500. Retroblue Agency, LLC of Pikesville was ranked second.
  • Infectious Disease Prevention and Health Services: Red House Communications, based in Pittsburgh and with a field office in Baltimore, was ranked #1 overall with the third highest technical offer and the second lowest price, $1,682,000. Pinnacle ranked first with its technical proposal and fourth on price to come in second overall among eight finalist agencies. Pinnacle’s contract price was $1,727,670.
  • Center for Chronic Disease Prevention and Control: Red House was ranked #1 overall with the fourth highest technical offer and the second lowest price, $485,000; Pinnacle ranked second at $489,100.
  • Advanced Directives Program: Beyond Spots & Dots, based in Pittsburgh and with an office in Columbus, Ohio, was ranked #1 overall with the fifth highest technical offer and the second lowest price at $480,935. Pinnacle was ranked second with a financial proposal of $487,290.
  • Maryland Cancer Fund: Also awarded to Pittsburgh’s Beyond Spots & Dots, for $118,020.

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