The State of Maryland released an RFP for public relations services to support promotions for the Office of Tourism Development and the Maryland State Arts Council.

According to the RFP, issued by the Maryland Department of Commerce, the contract is for up to five years.

Among the goals listed in the RFP: “to increase media placements with a slight emphasis on obtaining national media attention (60% national, 40% regional).”

The RFP indicates that while the state’s measurement criteria are based on the Barcelona principles, the state will still look to advertising value equivalency to measure publicity.

“Using clips provided by our vendors, the Maryland Media Measurement system measures each article for tonality, adherence to our messaging, inclusion of graphics, the outlet tier of the media placement, the geographic market and inclusion of our initiatives. OTD will provide instruction on usage of this system to assist Contractor in measuring achievement of objectives.”

The Office of Tourism Development’s current goal is to generate “$15 million in yearly advertising equivalency,” according to the RFP.

A pre-proposal meeting for interested firms is set for 10 a.m. on Aug. 11 at the World Trade Center in Baltimore. Proposals are due on Aug. 29.

Photo: Kevin Moore Photography, via Visit Maryland, Maryland Office of Tourism

Leave a Reply

Your email address will not be published.