Maryland news from Media Works, Marriner and Abel
Media Works in Baltimore announced it has secured four new contracts in the past 18 months totaling more than $105 million in new business across sectors including energy, healthcare, home services, and government—fueling a 57% increase in staff. Major wins include multi-year contracts across diverse sectors with a Fortune 500 company, a leading healthcare technology company, a national home services network, and the Maryland Lottery and Gaming Control Agency.
At the end of 2025, President Michele Selby, left in main photo, will shift into a new role as a strategic consultant and member of the Media Works Board of Directors, after nearly 20 years helping to shape the firm’s success. Effective January 2026, Melissa Davis, VP of People and Organizational Development, will assume the role of President. Four additional senior leaders have been promoted to Senior Vice President roles: Beth Cyphers, SVP of Marketing and Growth; Colleen Winterling, SVP of Digital Technology and Data; Halley Firestone, SVP of Research and Innovation; and Monica Lazarus, SVP of Operations and Planning
Marriner Marketing in Columbia has been named an agency partner by Massimo Zanetti Beverage USA, one of North America’s largest coffee roasters. The relationship will focus on strategic marketing and e-commerce initiatives designed to strengthen the company’s presence in U.S. retail and foodservice channels. The Massimo Zanetti portfolio includes household brands such as Kauai Coffee®, Chock full o’Nuts®, Segafredo Zanetti®, and Hills Bros.® Coffee, along with private label solutions for leading retailers.
Abel Communications in Baltimore announced the expansion of its client portfolio with the addition of Soccer Shots, a national youth soccer program, and Rider Jet Center, an aviation fixed-base operator. Additionally, the agency has new projects to support the Jewish Museum of Maryland, CHAI Comprehensive Housing Assistance Inc., and The Edward A. Myerberg Center.
Main photo: Media Works president Michele Selby, left, and Melissa Davis
